Brand Guide

Using the NW Straits Commission Logo & Name 

This guidance provides clarity on how to acknowledge the NW Straits Commission in presentations, print materials, digital content, and other outreach products. 

NW Straits Commission Logo 

The NW Straits Commission logo must appear in all publications, and outreach materials and presentations supported by the Commission. 

NW Straits Commission's logo includes blue fish, and green shoreline elements as well as stylized sky, water and land features. The clean, simple design helps make the logo easy to recognize and use across public materials.

Logo specifications 

Straits

 

Minimum clear space rule:
Use the height of the capital “N” in “Northwest” within the logo text as the minimum padding on all sides. No text, images, or design elements may enter this space.

Minimum size:

Digital: Logo must not appear smaller than 150 px wide.
Print: Logo must not be reproduced smaller than 1.25 inches wide.

Color specifications 

NWSC BRAND COLORS

Color

Hex code

 RGB

Brown (Primary)

 #674026 103 64 38
Blue (Primary) #6695AF 102 149 175
Light Blue (Secondary accent) #98B8C9 152 184 201
Bright Blue (Secondary accent) #C9EDEE 201 237 238
Orange (Secondary accent) #FF8600 255 134 0
Bright Orange (Secondary accent) #FDBB39 253 187 57
Green (Secondary accent) #97B30F 151 179 15
Beige (Secondary accent) #35E9C5 229 233 197
Pink (Secondary accent) #C091C0 192 145 192

Logo file download links 

ZIP logo files

Which files should I use? 

  • The ZIP download links below include several formats and sizes.  
  • Web use, presentations, and other electronic or print uses:  
    • For the lowest resolution and smallest file size, use the JPG format. 
    • For a higher resolution graphic with a transparent background, use the PNG format.
    • For responsive digital formats use SVG 
  • Large-format or special needs:  
    • Use the included NW Straits Commission vector file (AI or EPS). 

Permission 

If you have questions about using NW Straits Commission logo for purposes of recognition, please contact the director to inquire about using the NW Straits Commission logo. 

Conditions of use: 

  • The logo may not be altered in its proportions or colors. 
  • No element may be removed or added to the logo. 
  • The logo may not be merged into another illustration or modified in any other way. 
  • The partner may not suggest that use of the logo or seal implies endorsement of any organization, idea, product or service. 
  • NW Straits Commission may require that the logo be accompanied by an appropriate disclaimer. 

Why These Guidelines Matter 

To ensure accurate and consistent crediting of organizations, please follow these guidelines: 

  • Use of the NW Straits Commission logo when acknowledging the NW Straits Commission.
  • Use Northwest Straits Initiative logo is paused. The terminology "NW Straits Initiative" is only used when referring to the Northwest Straits Marine Conservation Initiative Act. 
  • If acknowledging additional partners or MRCs in written materials, include individual logos along with NW Straits Commission logo

Required Funding Credit 

  • Please continue following funder acknowledgment requirements. If you need guidance on appropriate funder acknowledgement language, please contact the director to inquire about using the NW Straits Commission logo. 
  • NW Straits Commission logo replaces the Initiative logo where the intent is to acknowledge the NW Straits Commission but does not change funding attribution processes. 

Last updated on June 22, 2026