Brand Guide

Using the NW Straits Commission Logo & Name 

This guidance provides clarity on how to acknowledge the NW Straits Commission in presentations, print materials, digital content, and other outreach products. 

NW Straits Commission Logo 

The NW Straits Commission logo must appear in all publications, and outreach materials and presentations supported by the Commission. When space allows, include both the MRC logo and the NW Straits Commission logo. 

NW Straits Commission's logo includes stylized waves, fish, and green shoreline elements. The green represents healthy coastal ecosystems and community stewardship, while the fish reflects the region’s marine life and the Commission’s focus on conservation. The clean, simple design helps make the logo easy to recognize and use across public materials.

Logo specifications 

Straits

 

Minimum clear space rule:
Use the height of the capital “N” in “Northwest” within the logo text as the minimum padding on all sides. No text, images, or design elements may enter this space.

Minimum size:

Digital: Logo must not appear smaller than 150 px wide.
Print: Logo must not be reproduced smaller than 1.25 inches wide.

Color specifications 

 NWSC BRAND COLORS

Color

Hex code

RGB

Brown (Primary)

#674026 103 64 38
Blue (Primary) #6695AF 102 149 175
Light Blue (Secondary accent) #98B8C9 152 184 201
Bright Blue (Secondary accent) #C9EDEE 201 237 238
Orange (Secondary accent) #FF8600 255 134 0
Bright Orange (Secondary accent) #FDBB39 253 187 57
Green (Secondary accent) #97B30F 151 179 15
Beige (Secondary accent) #35E9C5 229 233 197
Pink (Secondary accent) #C091C0 192 145 192

Logo file download links 

ZIP logo files

Which files should I use? 

  • The ZIP download links below include several formats and sizes.  
  • Web use, presentations, and other electronic or print uses:  
    • For the lowest resolution and smallest file size, use the JPG format. 
    • For a higher resolution graphic with a transparent background, use the PNG format.
    • For responsive digital formats use SVG 
  • Large-format or special needs:  
    • Use the included NW Straits Commission vector file (AI or EPS). 

Permission 

If a partner wants to reproduce the NW Straits Commission logo for purposes of recognition, please contact Jessica Owens or Sasha Horst to ask about using the NW Straits Commission logo. 

Conditions of use: 

  • The logo may not be altered in its proportions or colors. 
  • No element may be removed or added to the logo. 
  • The logo may not be merged into another illustration or modified in any other way. 
  • The partner may not suggest that use of the logo or seal implies endorsement of any organization, idea, product or service. 
  • NW Straits Commission may require that the logo be accompanied by an appropriate disclaimer. 

Why These Guidelines Matter 

“NW Straits Initiative” originates from the Northwest Straits Marine Conservation Initiative Act, the federal legislation that authorized the NW Straits Commission to support Marine Resources Committees (MRCs) and build regional partnerships. 

To ensure accurate and consistent crediting of organizations, please follow these guidelines: 

  • Use the NW Straits Commission logo and individual MRC logos when providing acknowledgments or references in written materials. 
  • Use Northwest Straits Initiative when referring to the Northwest Straits Marine Conservation Initiative Act

Required Funding Credit 

Please continue following funder acknowledgment requirements. NW Straits Commission logo replaces the Initiative logo where the intent is to acknowledge the NW Straits Commission but does not change funding attribution processes. 

Last updated on June 17, 2026